.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in equity capital yearly, have brought up nearly $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That downturn results from market saturation, enhanced regulatory stress, and financial uncertainties.ADWEEK consulted with five VCs who continue to buy adtech providers, despite these problems, about what they are actually looking for and what they steer clear of. Probably unsurprisingly, these financiers are actually targeting chances in privacy-focused modern technologies as well as industry-specific locations including connected television.